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"The Wolf Girl" - Viral Brand Identity
Project type
Brand Marketing Strategy
Date
March 2020
Location
New York City
Over the past five years, I built “The Wolf Girl” into a viral online persona, growing a loyal following of over 3.2 million across platforms. Blending storytelling, style, and internet-savvy instinct, I turned a niche concept into a recognizable digital brand, proving the power of authenticity, consistency, and creative risk-taking in social media.
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